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Privacy Policy

Last updated · June 2026

Artificial Armour respects your privacy and is committed to protecting personal information.

This Privacy Policy explains how we collect, use and protect personal information when you use our website, contact us, submit an enquiry or work with us.

Who we are

Artificial Armour is operated by ARTIFICIAL ARMOUR LTD.

Company number: 16723281
Registered in: England and Wales
Registered office details are available on the Companies House register.
Contact: hello@artificialarmour.co.uk

What information we collect

We may collect personal information when you contact us, use our website form or communicate with us by email.

This may include:

  • Name
  • Email address
  • Organisation name
  • Role or job title
  • Message or enquiry details
  • Information about your IT or security setup that you choose to share
  • Technical information needed to run and protect the website

We do not ask for sensitive personal information through the website.

Please do not send passwords, access tokens, confidential credentials or highly sensitive information through the contact form.

How we use your information

We use personal information to:

  • Respond to enquiries
  • Arrange security reviews or calls
  • Provide cyber security services
  • Understand your requirements
  • Prepare proposals or next steps
  • Manage client relationships
  • Maintain website security
  • Meet legal or regulatory obligations

Our lawful basis

Depending on the situation, we may process your information because:

  • You have asked us to respond to an enquiry
  • We need it to take steps before entering into a contract
  • We need it to deliver services under a contract
  • We have a legitimate interest in running and protecting our business
  • We need to comply with legal obligations

How long we keep information

We keep personal information only for as long as needed.

General enquiries are usually kept for up to 24 months.

Client records may be kept for up to 7 years where needed for legal, tax, contract or business record purposes.

Security-related information shared during an engagement is kept only for as long as needed to deliver the work, maintain records and meet legal obligations.

Who we share information with

We do not sell personal information.

We may share limited information with trusted service providers who help us run the website, email, hosting, forms, administration or business systems.

This may include website hosting providers, email providers, domain providers and professional advisers.

We only share what is necessary.

International transfers

Some service providers may process information outside the UK. Where this happens, we will take reasonable steps to make sure appropriate safeguards are in place.

How we protect information

We use reasonable technical and organisational measures to protect personal information.

As a cyber security consultancy, we take security seriously, but no website, email system or online service can be guaranteed to be completely secure.

Your rights

You may have rights under UK data protection law, including the right to:

  • Access your personal information
  • Ask us to correct inaccurate information
  • Ask us to delete information
  • Object to certain processing
  • Ask us to restrict processing
  • Request a copy of information you have provided

To exercise these rights, contact: hello@artificialarmour.co.uk

Complaints

If you have concerns about how we handle your information, contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office.

Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page.